Google Discover offers users a query-less discovery of engaging content that fits their unique interests and preferences. It learns what users like and suggests new content based on past search activity and interactions with the Google Discover app. Some users may be familiar with Discover’s previous name – Google Feed. Once the feature reached 800 million active users per month, the quality was upgraded and a new name was awarded, Discover. Of course, the rebrand is not the only thing that Google has changed since the new name and look was officially announced in 2018.
Learn more about Google Discover and how it impacts search engine optimization (SEO). What Is Google Discover? Google Discover is a feed curated by Google to deliver articles and videos on mobile devices. The content delivered to users is personalized through searches and related stories. Users also have the opportunity to further customize what they see on their feed by following topics that interest them. Results in the Discover app change on a regular basis based on newly published content and user interests
For content creators, Google Discover can be a highly powerful driver of traffic to websites. Google Discover feeds typically contain a mix of news articles and evergreen content. There is a major emphasis on visuals, such as photography and videos. Prior to the Google Discover rebrand, the app had a more text-based layout that consisted mostly of headlines, meta descriptions and the occasional photo. Accessing Google Discover is simple.
The Google app is installed by default on nearly every Android and iPhone device. If the app is not present, it can be installed for free from Google Play or the App Store. After installing, sign in to the app with a Google account. Open the Google App and below the search bar will be a list of Google cards on the ‘Discover’ tab for those with Android or ‘Home’ for those with iOS devices. How Does Google Discover Work? When Google revealed its intent to rebrand the feature formally known as Google Feed, it reported it would make this transition in a three-tiered shift. One of these shifts involved moving from queries to providing a query less way to obtain relevant information. While Google Discover functions similarly to Google Feed, some significant updates have been made since its implementation. First, it is important to understand that the way Google provides content has remained relatively the same. The search engine continues to display content based on the user’s personal search history, as well as some Google Al. With Google Discover, a user will encounter more relevant content the more that they interact with the app. Some of the main differences between Google Discover and Google Feed include:
• Name – As previously mentioned, Google Discover received a new name during the revamp. Google has reported that the new name better reflects its mission to deliver fresh and engaging content to users.
• Look – The redesign also featured a whole new look that is more visually appealing. Users may notice new topic headers and a Discover icon. Once the user clicks on the header, they have the option to Follow the interest.
• Updated Content – Google is continuing to add new content to its Discover page all the time. Google Feed mostly featured news-related content. However, Google has now incorporated evergreen content to keep users interested.
• More Control – Another update that many users enjoy is the greater control over what they see. Look at the bottom of each card and there will be a Control icon that users can tap to tell Google if they want to see more or less of that particular content.
• Convenience – Google Discover is now available on the Homepage, instead of only being available on Google’s mobile apps. With Discover being available on all Google mobile browsers, users can easily interact with fun topics on their feed
. • Optimization – Many businesses have found that Google Discover plays a key role in their SEO strategy. However, content must meet certain guidelines before Google will display it on Discover.
Why Is Google Discover Important To SEO? While most people know that SEO is a critical component of content creation, many businesses are not placing as much focus on Google Discover as they should. Google Discover is important to SEO as it is a major aspect of Google Search that enables users to remain updated on topics that matter to them. Users have the opportunity to explore new data available in a variety of content types, such as blogs and videos. Discover also does not limit its capabilities to only showing new content but allows posting of any article regardless of publish date. Discover remains a crucial part of any content strategy as its reporting feature in Search Console enables businesses to see an analysis of their content performance. Having access to this data can help businesses better optimize their content, rank higher in the search engines and increase their odds of appearing in Google Discover.
